About Us

Maternal Instinct is located in Central Geelong, Victoria, Australia. With over 20 years in business, we continue to carry Geelong’s largest range of maternity and breastfeeding clothing – from the early stages of pregnancy to post-delivery, our job is to ensure that you look fashionable all the way!

Looking for something for your precious bub or a gift for baby shower? We’ve got you covered as well! With a large range of toys, gorgeous baby blankets, baby clothes and essentials, you can be sure that you’ll find the perfect gift for your newest and littlest family member.

Special moments? Check out our baby journals to document precious memories and your pregnancy journey.

We are open from Monday to Saturday, so come and visit us at our cosy shop at Moorabool Street, Geelong. Our professional and friendly staff are ever ready and happy to assist you in choosing what you need for yourself or the special gift for your precious bub.

Too busy to visit us at our shop? Don’t you worry! You can shop with us online at your convenience and we will have your order organised and delivered to your front door.
Motherhood has never been so fun!